Brand identity and website for a membership based hospitality experience
What we were solving for
Wright Dunbar Cigar’s previous website did not reflect the quality, atmosphere, or community of the lounge. Members regularly noted that the site undersold the experience, and the business needed a clearer way to communicate events, membership, and what the lounge truly offers.
How we approached it
We created a visual system and Webflow website designed to mirror the in-person experience. The site emphasizes atmosphere, heritage, and clarity, while making it easy to promote events, support membership inquiries, and guide both new and returning visitors.
Key takeaways
The results
The website now reflects the quality and atmosphere of the lounge
Visitors can clearly understand membership, events, and expectations
Stronger consistency between the online presence and the in lounge experience
Questions?
I've got answers
By clearly communicating what members can expect, the Wright Dunbar Cigar Lounge & Shoppe site helps attract the right people and set expectations early.
No. While the Wright Dunbar Cigar case study highlights a premium experience, the same principles apply to any business that wants its website to accurately reflect the quality of what customers experience in person.
If your business relies on atmosphere, recurring visitors, or in person experiences, a website that clearly sets expectations and builds trust is often a strong fit.
This approach works well for hospitality and lifestyle businesses where atmosphere, community, and experience drive customer loyalty.
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